Mr. Gopakumar Menon, CEO, Consumer Products Division is responsible for the SBU’S P& L . Mr. Menon oversees the aggressive and integrated marketing model including the new-age Social Media Marketing which is being used for marketing of the i-FLO brand. Mr. Gopakumar Menon joined GHCL in 2011 as General Manager (Marketing & Operations). Mr. Menon has a Degree in Economics from Calicut University and more than 30 years of experience in the FMCG industry. He has worked with Geoffrey Manners, Dabur India and Parle Agro. He has a rich and in-depth exposure in Business Strategy, Post-Merger Integration, Sales & Distribution and Trade /Channel Marketing. In his last assignment, he was associated with Parle Agro Ltd, as Business Head of their beverage division.